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The Rise of a BC‑Born Brand That’s Redefining Energy

The Rise of a BC‑Born Brand That’s Redefining Energy

Sunii didn’t come out of a boardroom or a marketing brief. It came from the mountains — from the vibe of the Sea to Sky, where days start early, trails never end, and people actually live the life they talk about online.

Sunii is BC‑born. But more than that, it’s BC‑shaped — built by a community that runs on movement, creativity, and curiosity.

From Whistler to the World

Sunii started small — just an idea, a few packs, and a belief that energy could be faster, lighter, and smarter. We weren’t trying to compete with energy drinks or coffee; we were trying to give people something that actually fit their lives.

That meant creating a gum that hits fast (thanks to buccal absorption), feels clean, and fits in your pocket. Whether you’re on a chairlift, behind the wheel, or working late, Sunii moves with you.

What began as a Whistler‑made concept is now growing across Canada and into the U.S. — from outdoor retailers and coffee shops to e‑commerce and first responder communities that rely on Sunii every day.

Why BC Shaped Everything

There’s something about living in British Columbia that makes you think differently. The people here don’t sit still. They ski, bike, hike, climb, build, and create — sometimes all in the same weekend.

That’s the mindset that built Sunii.
The energy you feel when the mountains meet the ocean — that’s what we wanted to capture in every pack. Real energy, made for real people who move through real days.

Beyond a Product: A Culture

Sunii isn’t just a gum brand. It’s a movement built around saying yes to life.
We believe energy isn’t just something you consume — it’s something you create, share, and pass on.

That’s why everything we do is rooted in community: local collaborations, BC‑made production, partnerships with athletes, creators, and first responders — all connected by the same idea that doing what you love should never feel out of reach.

Redefining What Energy Means

For decades, “energy” has been about buzzwords — boost, charge, power, focus.
We’re done with that.
Energy isn’t about grinding harder; it’s about feeling more alive.

Sunii is redefining energy to mean motion, clarity, and presence — the kind that doesn’t fade when the caffeine does.
It’s energy that comes with you — in your pocket, on your ride, on your way to whatever’s next.

The Future Is Bright (and BC‑Made)

As Sunii grows, we’re holding tight to what made it special — the Sea to Sky roots, the science that makes it work, and the people who made it real.
We’re proud to be 100% BC‑made and Canadian‑owned, with a community that’s as much a part of the brand as the product itself.

From a local idea to a national movement — this is just the beginning.

Wishing you a sunii day!
- Marie, your energy gum lady

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